WooCommerce Storefront Checkout Customizer
About WooCommerce Storefront Checkout Customizer Customizing your theme has long been a hassle that no one enjoys undertaking. With Storefront Powerpack, you can change all that.
WooCommerce Storefront Checkout Customizer Powerpack gives you the ability to customize and style nearly every aspect of Storefront without ever touching any code. Change your store’s header layout, tweak colors, fonts and layouts of almost any element, change text, checkout flow and more. Preview your changes instantly in the Customizer. Make changes to a single product page or on a global scale — it’s all up to you.
The checkout process is one of the most important steps in the buyer journey — it’s the last chance you have to convince shoppers to make a purchase. But a whopping 63.23% of eCommerce shopping carts are abandoned. That’s a lot of online shoppers who decide to purchase a product but change their minds at the last second.
There are a variety of factors that impact abandoned carts (like shipping costs and payment options), but the checkout page itself also plays a role. If it’s too complicated, too long, or requires information that’s too personal, customers might leave and purchase a similar product elsewhere.
One way to optimize your checkout page? Customized checkout fields based on your business needs and target audience. For example: If you don’t typically sell to companies, remove the Company Name field. If you send customers birthday surprises, include a Date of Birth field. If you sell pet products, it may make sense to ask for Type of Pet.
In this article, we’ll walk you through how to customize your checkout page to meet the needs of both your target audience and business.
WooCommerce Storefront Checkout Customizer
WooCommerce provides all the essential fields for your checkout page. By default, it asks customers for:
- Billing details
- First name
- Last name
- Company name
- Country
- Address
- Town/City
- District
- Postcode/ZIP
- Phone
- Email address
- Order notes
There are lots of ways to customize the page, including:
- Editing the design
- Changing the text on the “Place Order” button
- Removing a field
- Making a field required (or not required)
- Changing input field labels and placeholder text
- Collecting customers’ account numbers
- Verifying a delivery preference
- Allowing customers to request a delivery date or deadline
- Setting a preferred contact method
These are just a few of the customizations you can make; WooCommerce provides nearly endless flexibility for every experience level. If you’re comfortable editing code, you can customize with code snippets. If you prefer a little more structure there are a variety of extensions and plugins for editing checkout fields.